MovieMask receives international design award

Just a few months after the launch, MovieMask has received international recognition – winning a Red Dot Award for outstanding design among thousands of products from all over the world.

How could you get a movie theatre experience when you watch a film or series on your smartphone?

Two Norwegian students got a brilliant idea from a cinema visit in San Francisco a year ago. They went back home, and in record time developed a new product – the MovieMask goggles.

Now, just few months after the launch, the MovieMask has received international recognition – winning a Red Dot Award for outstanding design among thousands of products from all over the world.

In nine months, we went from an idea to a product which is available in stores all over Norway. This has been such an exciting journey. To receive such a sought-after seal of quality is fantastic, especially as we now are taking MovieMask internationally!

 – Eirik Wahlstrøm, CEO MovieMask

The MovieMask is intended to be super easy to use. It is 100% analog, and with its unique lenses the user can watch the entire mobile screen, no special apps are needed. You can watch movies and TV series with any app. That means that when picking your favorite movie or TV show, you can use Netflix, HBO, Amazon Prime Video, Hulu, Youtube, etc. 

Together with Inventas, a leading design and development consultancy in Norway, MovieMask went swiftly from a novel idea to a market ready product.

To get from idea to market in 11 months have been an incredibly fun journey. When Eivind and Inventas came onboard in May, we started immediately the work of modify our design in dialog with our partners in Norway, China and India. Already in September we had had two trips to China, locked the final design and was ready for production

 – Harald Manheim, CTO MovieMask

Design that stands out

In a world of glossy tech products, MovieMask wanted to give its goggles a distinct human touch.

As the product is used close to the body, and it will be a part of the user’s own identity, the designers have deliberately used fabric and soft materials to give the MovieMask tactile qualities like clothing, bags and other accessories that surround us.

To achieve the desired textile clothing we had to challenge the manufacturing technology as the shape of the product proved to be challenging. After several rounds of testing we came up with a solution that resulted in a product of fantastic quality which I guess was something that excited the Red Dot jury

 – Eivind Sæter, industrial designer in Inventas

High-speed start-up

MovieMask was founded by Eirik Wahlstrøm and Harald Manheim, 5th year students at the Norwegian University of Science and Technology, where they study Industrial Economics and Technology Management. But after they came up with the MovieMask idea, things have progressed rapidly, giving them little time to study.

After the launch, just in time for Christmas, they have sold more than 2500 units, through selected stores and their online shop. Today MovieMask has a team of nine, of whom three are employed full-time, working in parallel with current sales and the development of a new version. The expectations are high for MovieMask 2 which will be launched this fall as a step to scale the business internationally.

Red Dot Design Award

The Red Dot Award is organised by Design Zentrum Nordrhein Westfalen, Germany and is one of the world’s largest design competitions, running for more than 60 years.

The entries are assessed by jury of around 40 independent designers, design professors and specialist journalists. The 2017 award will be presented at the Red Dot Gala in Essen on 3 July.